- The copywriter's copy is always proofread before approval; sometimes it will also go to an editor.
- For the Web, there is usually a QA process where the copy is checked again before the developers put the copy on the site.
- In the case of the Hallmark site in my previous post, that word "Tradtional" is a graphic, so an artist had to create that graphic and "cut it" for the site.
- After the site was created by the developers, it went through another QA process in a test environment, then was tested again in a staging environment then an approval environment before final sign-off and approval.
There were numerous opportunities to catch that error by those who are paid to do so. In my experience, the artist who created the graphic most likely just spelled it wrong when he/she created it; I've seen it other times in my work. Artists aren't writers. Developers aren't writers. That's not what they are educated in or paid to do. But the QA folks and the final approval folks should've caught this before I, a consumer, did.
So, when I post the occasional typo or grammatical error that I spot while reading, please know that it's not a swipe at casual writers in any way. Keep on writing any way you like and I'll keep on reading. And if you decide to publish a book (which I think some of you talented writers should do), I'd be honored to serve as your editor.