A smart dog knows its master.
A smart dog knows it's master.
Why, a comma is important.
Why a comma is important.
Woman without her man is nothing.
Woman, without her, man is nothing.
When it comes to casual communication - blogs, e-mails, letters, IMs, etc. - I think typos, misspellings, orthographic errors, run-on sentences can all be overlooked. Not so, though, for professional writing. (There are a couple of things that bug me in casual writing, though: "prolly" for "probably" and the weird use of CaPItaLiZAtiOn that some people use. I don't get that. One that always bugs me in professional writing is using "zip code" instead of "ZIP Code." ZIP is an acronym for Zone Improvement Plan, per the USPS. Acronyms are capitalized.)
If you're selling a product, idea or message, or promoting a brand, the writing should be professional, clear, precise and accurate. It should express the message well and with clarity, without the distraction of errors. It should promote a sense of the brand and communicate the brand's values. And those values shouldn't tell the consumer "I don't pay attention to details."
I have some fave sites that highlight how hilarious some of these professional errors - and the commentary - can be. Hope they give you a light-hearted laugh!
I spotted this headline recently (and immediately sent to my brothers who also share in "wordy" humor):
Former Deputy Sentenced For Missing Wife's Murder
Really? I wasn't aware that it was a crime to miss the murder of one's spouse. Duly noted.